Level Up App
A 4 week sprint to develop a gamifiied productivity app for the Gen Z and Millenial customer.
My Role: Product Vision & UI/UX Design | App Animations | Case Study | Research, Customer Interviews and Testing | Documenting Patterns
Time Frame: 4 Week Sprint
Background: Team Personal Project | Barcelona Code School
Tools: Figma / Figjam / Notion / Miro / Illustrator
OPPORTUNITY STATEMENT The Opportunity: As young adults (Millennials and Gen Z) spend more and more time online, this takes more of their social life online too. At the same time, productivity, self-betterment and the pursuit of ¨main character vibes¨ are values firmly entrenched in the cultural zeitgeist which leaves young people feeling highly motivated and even at times pressurised to pursue and achieve personal goals within a shared culture with their friends. Ther The Outcome: A mobile app that enables young adults to set up their own personalised challenges and goals to share, compete and have fun with friends.. |
MVP Challenge Completion: Drawing on all learnings in the discovery phase, the MVP would be a mobile app that allows users to create their own challenges for different activities to increase their individual and group productivity. Most importantly, the app would will help them to manage these activities in a fun, enjoyable and engaging way and incorporate a competition element by allowing users to set their own challenges and rules with their friends and other people they know. To complete/win a challenge, users must complete the various tasks or milestones in order to receive an x amount of points which have have been set with the person who has made and invited them to that game. The winner of the challenge is the one who has achieved the most points within a certain period of time, as defined by the game owner. Every game or challenge is different since the personalisation element for users is crucial. |
Testers missed a way to interact between players like a chat or group message function.
MID FI CONCLUSIONS
This project was a flawed success: Feasibility: Working closely with a software engineer we were able to get the app into pre-production, ensuring our designs were able to be implemented to the engineer's parameters. Desirability: Throughout the project we received consistent positive feedback from users about the aesthetic design and style of the product. Viability: Clear user feedback that came out of testing rounds is that some key aspects remain unclear, particularly regarding how the player profile correlates with which avatar and getting the balance of fun and engaging elements with ease and clarity of use. Furthermore if or how this product would survive the market remains unclear due to lack of dissemination plan and strength of the user appetite. |